SEO

Search Engine Optimization
We want your website to be found easily by search engines such as Google, Yahoo and Bing.  Our use of WordPress and our design practices will increase your search engine ranking.

We use tools such as Google Analytics and JetPack to monitor your website activity. We also use Yoast to help manage your SEO functions. Yoast provides analysis of your content to help develop effective keyword phrases and content readability. These improvements can increase your SEO rankings.

The search engines, such as Google and Yahoo, will not necessarily locate and index your site immediately. It may be several weeks before your site appears on search engine results pages.

Search engines continually scan websites with software called spiders, crawlers or robots. These spiders evaluate websites using many factors in an attempt to determine the importance of their content. Ranking criteria change frequently and we at Paldom Systems attempt to keep up with those changes. Each scanned site is given a ranking.  The ranking determines how high your site is listed on search results.

Social Media

Your website and social media activity are companion tools for communicating with customers and prospects and for up-to-date information.  Social media posts and links can be displayed on your website to facilitate this process.
Active website content and social media integration build your web presence and drive people to your website.  Always include your website name on your social media posts.

Social Media sites to consider include::

• Facebook
• Twitter
• Instagram
• LinkedIn
• Pinterest

Other

It’s Up to You, Be Creative and Active
The more aggressive you are in marketing your website, the more valuable it will be to your business.
Website design, well developed content, use of analytic tools, integration with social media and an active blog may all contribute to the promotion of your business.

Blog
An active blog can help promote your business by educating your customers about your business, promoting various products, events and activities and by responding to comments on your posts.

Email Marketing
We can help you develop an email marketing program.

Other Promotion Options

• Advertise using print media, always include your website URL.
• Add your website address to appropriate online directories.
• Put your web address on signs in your place of business and on your shop windows..
• Add your website address to your email signature.
• Place web only coupons or specials on your site.
• Put your website address on your business cards and brochures.
• Be Creative.