Email Marketing Services

We have the experience and systems tools to support all aspects of your important email marketing program.

• Setup your email subscription form with a link to it on your website.
• Set up confirmation and thank you for subscribing forms.
• Setup email lists on an email campaign site such as MailChimp or Constant Contact.
• Design and send your email campaigns.
• Analyze the responses to your campaign.
• Maintain your email lists to eliminate duplicate and invalid addresses.
• Provide Data Base Maintenance for systems with online collection capabilities, such as Point of Sale systems.
• Validate the addresses on your email lists through a third party website.
• Backup your email lists.

Email Campaigns

We use email management services, such as MailChimp or Constant Contact, to design and send attractive email campaigns to addresses on your list.

These services are reasonably priced with MailChimp providing free service for lists below 2,000 addresses.

They provide valuable services:

• Large volume list management and email generation.
• List maintenance.
• Email campaign design tools and templates to simplify the task.
• Adherence to the Anti-Spam laws and procedures to reduce the appearance of generating spam.
• A link to put on your website for your sign-up form with subscription confirmation, approval, and verification.

Building A List

You need permission to add someone to your list before sending marketing emails.

The CAN-SPAM act outlines the rules to follow in collecting email addresses and in sending email campaigns.
FTC CAN-SPAM Act.
FCC Help Center: SPAM

Suggestions:

• Make it easy to subscribe to the list.
• Provide a reason to sign-up with incentives such as:  coupons, discounts, newsletters, or special offers.
• Promote your list on social media.
• Lists can be segmented for specific purposes.
• Ask customers to sign-up when they are in your business or make online purchases.